The Podclass
Podcast Masterclasses
Details
A user-centric website created to bring the innovative vision of Daylight Productions to life through its flagship concept, Podclass™. Designed to reflect the brand’s core values of innovation, inclusivity, and expertise, thepodclass.co.uk serves as a vibrant digital hub for educators and professionals to explore content, engage with valuable resources, and connect with a like-minded community.
Services
Brand Identity
Web Design
Year
2025
Designing the website for Podclass was a really enjoyable project. The brief was to create a visually engaging layout that highlighted Podclass’s innovative concept, while reflecting Daylight Productions’ core values of inclusivity and representation. The design also needed to align with Elizabeth’s established personal brand. She requested clean typography and a neutral yet vibrant colour palette.
I chose to use illustrations as a way to bring the concept to life, offering a more engaging and original approach than relying on traditional podcast stock imagery.
I carried the distinctive orange from Elizabeth’s personal brand into the new design and built the wider palette around it, aiming for a balanced look that felt neither overly feminine nor masculine. Subtle neon accents were used to add the vibrancy she was looking for.
To the left is the custom loading animation I designed for the website. It’s an added layer of detail to enhance the user experience and reinforce the brand’s visual identity.
Elizabeth wanted to create a community-focused area where listeners could access downloadable resources and content related to each episode. Featured above are a selection of affirmation wallpapers designed as part of this initiative.
Each Podclass features a dedicated section on the website where visitors can learn about the hosts and access episode-specific resources.
