The Podclass
Podcast Masterclasses
Details
A user-centric website created to bring the innovative vision of Daylight Productions to life through its flagship concept, Podclass™. Designed to reflect the brand’s core values of innovation, inclusivity and expertise, The Podclass serves as a vibrant digital hub for educators and professionals to explore content, engage with valuable resources, and connect with a like-minded community.
Services
Brand Identity
Web Design
Year
2025
The brief was to create a visually engaging layout that brought Podclass's concept to life while honouring Daylight Productions' values of inclusivity and representation - all within Elizabeth's established personal brand. She wanted clean typography and a neutral yet vibrant colour palette.
Rather than leaning on podcast stock imagery, I used illustration as the primary visual language. It felt more considered, and gave the site a warmth and originality that photos wouldn't have achieved. I carried the distinctive orange from Elizabeth's personal brand into the new design, building the wider palette around it - aiming for something balanced that felt neither overly feminine nor masculine. Subtle neon accents brought in the vibrancy she was after.
The custom loading animation was a small detail I enjoyed designing - an extra layer of polish that reinforces the brand's visual identity from the very first moment of interaction.
The brief was to create a visually engaging layout that brought Podclass's concept to life while honouring Daylight Productions' values of inclusivity and representation - all within Elizabeth's established personal brand. She wanted clean typography and a neutral yet vibrant colour palette.
