Reviva
Home of Pre-Loved Fashion
Details
A cutting-edge visual brand identity system, strategically positioning VitaNova as a trusted expert in this dynamic and evolving market.
Services
Brand Identity
Year
2024
I was tasked with rebranding REVIVA, a second-hand fashion platform with a mission to make preloved clothing people’s first choice—not a fallback. REVIVA aims to shift the narrative around second-hand shopping, proving that “second-hand doesn’t mean second-best.”
The brand needed to feel youthful, bold, and uncompromising, reflecting a new kind of fashion activism that’s as stylish as it is sustainable. Alongside the visual identity, I designed in-store print assets including signage, all crafted to energise the REVIVA community and bring its mission to life in a fresh, punchy way.
In addition to leading the rebrand, I developed presentation decks for investment pitches and to showcase the pop-up space. I also designed in-store signage and various print assets to support the launch.
