Reviva
Home of Pre-Loved Fashion
Details
REVIVA is a second-hand fashion platform and store in Notting Hill. It's mission is to make preloved clothing people’s first choice - not a fallback.
Services
Brand Identity
Digital Design
Year
2024
The brief was a bold, youthful brand targeting Gen Z and Millennials - one that reflected a new kind of fashion activism that's as stylish as it is sustainable.
Reviva wanted to keep their original forest green and pink, so I refined rather than replaced: deepening the green to feel more grounded, introducing a lighter green as an accent and pulling back the pink to something more considered. The palette still has energy, but it's balanced.
The arrow graphic was brought in as a nod to the circularity of the business model. Intertwined with the 'R', it works as both a logomark and a supporting print graphic - versatile and full of intent.
In addition to the rebrand, I created presentation decks for investment pitches and to showcase the pop-up space as well as in-store signage and various print assets to support the launch.
